Product designer who cares a lot about the small things.
I'm Natalia — a London-based product designer currently at Marshmallow, where I've shipped a 0→1 home insurance product and worked across retention, acquisition and telematics. I like talking to customers, sweating the details, and the quiet satisfaction of making something work properly.
Shipping home insurance in six months, as the solo designer.
Marshmallow's first expansion beyond car insurance — a 0→1 home insurance product that launched in January 2025 after a previous attempt had stalled three years earlier.
A horizontal-swipe pattern that lifted quote-page conversion.
A conversion experiment on the quote page — reimagining how customers move between cover options, validated through A/B testing and user research.
Reducing cancellations by ~20% with a content-led redesign.
How clearer questions, plainer language and earlier eligibility helped customers understand what they were declaring — and stopped them from cancelling later.
Redesigning the customer's energy account, on the go.
A design exploration for a mobile app that lets customers track their energy usage, submit meter readings, and manage payments — anywhere.
A bit about me.
I'm quiet at first and pretty genuine once you get to know me. I love the craft of design — the UI details, the copy on screens, the little things people don't notice until they're wrong. I've been told I'm good with UI, which I take as a real compliment because I care about it a lot.
Most of my work has been in consumer experiences where design has to hold its own against commercial constraints, regulatory requirements and engineering realities. I like talking to customers, and I like going back to fix copy and flows after you've heard what they actually think.
Professionally: five years across fintech, insurance, energy and ed-tech. Currently at Marshmallow, previously at So Energy, with earlier contract work in ed-tech and brand design. I studied graphic design and social media marketing and graduated top of my class.
Outside of work: long walks, the gym, skincare rabbit holes, and a long-standing dream of one day living by the sea.