Product designer who cares a lot about the small things.
I'm Natalia — a London-based product designer currently at Marshmallow, where I've shipped a 0→1 home insurance product and worked across retention, acquisition and telematics.
Shipping home insurance in five months, as the solo designer.
Marshmallow's first expansion beyond car insurance — a 0→1 home insurance product that launched after a previous attempt had stalled three years earlier.
Read the case study Password protectedOther work
Smaller projects, shorter write-ups
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Designing for behaviour change, measured in metrics
A year of tests on a telematics product: how friction, feedback and honest system status changed what customers actually did.
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A horizontal-swipe pattern that lifted quote-page conversion
Reimagining how customers move between cover options, validated through A/B testing.
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Redesigning the customer's energy account, on the go
Tracking usage, submitting meter readings and managing payments from a phone.
A bit about me
I'm quiet at first, and pretty genuine once you know me. I love the craft of design: the UI details, the words on a screen, the states nobody thinks to design until they're wrong. People I've worked with tell me I'm good at UI, which is the compliment I like most, because I care about it a lot.
I also love watching the metrics move — seeing people's behaviour change in real time because of something I changed in the flow. I find that part fascinating.
Most of my work has been in consumer products, where design has to hold its own against commercial targets, the numbers the business watches, regulation and what engineering can actually build.
- Currently
- Product Designer, Marshmallow
- Previously
- So Energy
- Studied
- Graphic Design, BYU
- Languages
- English, Portuguese